First established by Boris Peetz in 1925, the artisans at PEETZ Outdoors have been crafting high quality fishing reels, rods and tackle for generations of passionate West Coast fishermen – from California to Alaska and everywhere in between!
We’re one of the world’s oldest continuous makers of quality fishing equipment and we’ve earned our reputation for delivering products of exceptional performance and durability. On this site, you’ll find a selection of our handcrafted products, as well as those from our partners who share a similar philosophy towards quality workmanship. Enjoy!
Below are the four principles that guide us in everything we do at PEETZ Outdoors and how we interact with those around us every day:
Honour the legacy of our founder, Boris Peetz and his commitment to precision craftsmanship in everything we make or offer to our angling community.
Honour every member of the PEETZ team – all special individuals that represent our brand in every capacity and share a passion to continually exceed the expectations of our customers, our partners and our suppliers.
Honour the generations of fishermen and fisherwomen that have supported the PEETZ team and our families for nine decades and counting.
Honour and support the precious fishing resources that have sustained mankind since the beginning of time, and will continue to do so through preservation and responsible stewardship.