Promote your organization through the power of local collaboration.
Be seen. Be heard. Do it together.
Local independent businesses don’t have the advertising budgets, buying power or marketing departments of large corporations.
But together, we can do things differently.
Think Local First creates collaborative advertising and promotional opportunities that help eligible local members increase their visibility while benefiting from the collective strength of the TLF community.
The Power of Working Together
One local business buying advertising on its own has one budget.
Dozens of local businesses working together have buying power.
Think Local First works with our media members and partners to develop collaborative campaigns and promotional opportunities that can provide participating members with broader exposure and better value than they may be able to achieve individually.
Our media community includes organizations such as:
- CHEK
- Times Colonist
- Page One Publishing
- Pattison Media
The opportunities change throughout the year, but the principle stays the same:
When local works together, local gets louder.
Collaborative Marketing Campaigns
Eligible Voting Members may participate in high-visibility collaborative media campaigns organized by Think Local First.
Depending on the campaign, opportunities may include:
- Television
- Radio
- Newspaper and print
- Magazine
- Digital advertising
- Social media
- Business profiles
- Special publications
- Multi-platform campaigns
- Podcasts
Rather than every member negotiating, designing and purchasing advertising independently, TLF can bring members and media together around a shared campaign.
Feature Your Business or Organization
Throughout the year, additional promotional opportunities may be available, including:
- Feature Member Profiles
- Member stories
- Business spotlights
- Seasonal guides
- Special publications
- Digital features
- Campaign-specific promotions
These opportunities are designed to help tell the stories behind our local businesses and organizations — and give people another reason to choose local.
Signature Campaign Opportunities
Our signature campaigns create additional opportunities for member visibility:
- Local Strong. Canada Strong.
- Love Local Week
- Think Local First Week
- TLF Spring Media Crawl
Each campaign is different. Participation may be included as part of membership, while enhanced advertising or promotional opportunities may be available for an additional cost.
We will always make the distinction clear.
Who Can Participate?
Collaborative member media campaigns are a benefit available to eligible Voting Members of Think Local First.
Why?
Because one of our purposes is to help locally owned and operated businesses compete in a marketplace where large corporations, chains and franchises often have significantly greater advertising resources and purchasing power.
This is one of the tangible ways Think Local First puts its mission into action.
Looking to Sponsor Rather Than Advertise?
Advertising and sponsorship serve different purposes.
Advertising & Promotion is primarily about promoting your business or organization.
Sponsorship & Partnership is about investing in the work, programs, events and campaigns of Think Local First — with recognition and visibility provided in return.
EXPLORE SPONSORSHIP & PARTNERSHIP
Current Advertising Opportunities
Advertising and promotional opportunities change throughout the year.
See what’s currently available and find the opportunity that makes sense for your organization. Watch the Member Weekly Newsletter for updates or contact marketing@thinklocalvictoria.com
Have an idea for a collaborative campaign?
We’d like to hear it.
Join Think Local First Today
Together, we’re building a stronger, more resilient Greater Victoria by supporting the businesses and organizations that make our community unique.
Whether you’re a new entrepreneur, an established business or a local organization that believes in the power of community, we’d love to welcome you.
