October 22, 2026
11:30AM – 1:30PM

Clicks to Conversion: Digital Marketing, But Make It Local

Getting clicks is one thing. Turning those clicks into real customers is another.

Join Think Local First for an interactive Lunch & Learn at the Beehive Fibre Arts Centre, where a panel of local marketing experts will break down what actually moves people from discovering your business online to taking action.

From websites and search to social media, content, advertising and the customer journey, we’ll explore how local businesses can create a stronger digital presence, make smarter marketing decisions and turn more of their online attention into meaningful results.

Moderator: Amanda Wilson | Spark Strategic Group

Amanda Wilson is co-founder of Spark Strategic Group and an experienced marketing and communications strategist whose career spans advertising, media, public relations, arts marketing and community engagement. She specializes in helping businesses develop targeted, authentic campaigns designed to build awareness, strengthen customer engagement and drive revenue.

Panelist: Don Landels | Treehouse Media

Don Landels brings a digital marketing and media perspective to the conversation, helping businesses better understand how their online presence, content and digital channels can work together to reach the right audiences and generate results.

Panelist: Kathryn Pascuzzo | Swank Creative Inc.

Kathryn Pascuzzo is a marketing strategist and founder of Swank Creative Inc., helping local businesses and non-profits strengthen their entire digital landscape. From strategy and branding to websites, search, social media, advertising and lead generation, Kathryn focuses on identifying the gaps between getting noticed online and actually converting that attention into customers.

Panelist: Jessica Wilson | Salt Shop

Jessica Wilson brings the perspective of a local business owner actively navigating marketing in the real world. Through Salt Shop, she’ll share practical insight into building a recognizable local brand, connecting with customers and translating marketing efforts into an experience people want to engage with and support.

Come with your questions! This session is designed to be practical, conversational and packed with ideas you can take back to your business and start using right away.

About the Location

Get Directions

1205 Blanshard St, Victoria, BC V8W 1J8

Join us at the vibrant Beehive Fibre Arts Centre, a welcoming creative hub dedicated to making, learning, and connecting through fibre arts. It’s the perfect setting to gather, share ideas, and celebrate creativity in our local business community.