In a world dominated by global markets and online shopping, it’s crucial to recognize the indispensable role our local businesses play in the tapestry of our community.

Think Local Week, from November 18 to November 25, is a reminder that during the holiday shopping season, it is important to think of our community and the vibrant local businesses that define us.

By choosing to shop at a local business, you’re not just making a purchase; you’re investing in our community—supporting people’s livelihoods, empowering our local economy, and helping our downtown and other neighborhoods to thrive. It’s usually small businesses who sponsor your children’s sports teams. It’s small businesses who buy more from other local businesses. It’s small businesses who recirculate more money back to the community by creating jobs and paying taxes. According to a recent study from the Canadian Federation of Independent Businesses: Out of every dollar spent in a local business in BC 66¢ are recirculated back to the community in the form of jobs, goods, services and charitable donations. That is far more than the 11% or 8% recirculated by multinationals and major online retailers.

To make Think Local Week even more engaging, local businesses are collaborating to create “local bundles” filled with unique offerings from their members. These bundles, showcasing the diversity and quality of our local products and services, will be given out daily throughout the week on Think Local First’s social media.

And here’s another fantastic initiative: Robbins Parking, as part of a DVBA initiative, will be offering free parking at their parkades on the two Saturdays during the event—November 18 and November 25—in the downtown area.

Remember, it’s all about the 10% shift. If we take 10% of what we already spend and spend it on a local business, we are creating a multiplying effect and giving back to the community.

Thank you, and let’s make Think Local Week a success!

Think Local Week 2021

We’re celebrating buying local as we move into the holiday season. When you are out buying your gifts, holiday dinner fixings, and a few things for yourself, remember that when you purchase those items from a local, independent business, more of your money stays in our community. It’s like the gifts that keep on giving!

Think Local Week 2021 from 29 Nov to 5 Dec will feature a daily social media challenge (5 of them). When you complete the daily challenge, add that to the post comments and you’ll be entered to win a $50 Support Local BC e-gift card to apply to the purchase of a gift certificate for a participating Greater Victoria business.

Participate in our daily social media challenges on Facebook and Instagram

There are so many ways to support local businesses over the holidays (and year round) we’ll be sharing many of them with you this week.